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AOA EDUCATIONAL WEBINARS
BEST PRACTICES & ARTICLES
Creating a Go To Market Strategy
In this session, Christy Johnson and Kia Davis will cover the essentials of a winning to-to-market strategy, and highlight the questions to ask on building the best one. The go-to-market is a rite of passage for any entrepreneur who’s spent months or years creating their business, and who now is ready for launch. Generating early buzz, feeding into demand, and gaining valuable feedback are all critical to the long-term health of the company. A great GTM strategy highlights how a company will: Solve a problem big enough for target customers Find initial customers that can trigger rapid growth while giving valuable feedback Select partners who will amplify growth and stay motivated Choose a market that can provide enough growth to deliver on targets (TAM, SAM, SOM) Craft customer messaging that stimulates action Entrepreneurs will learn critical elements of a great go-to-market strategy. Angel investors will get a peek behind the curtain to see what questions to ask and what signals an impressive market debut. About Christy Johnson, CEO, Artemis Connection An entrepreneur for over 8 years, Christy started Artemis Connection to provide herself a flexible way to advise leaders, and how has grown the company into a 75-person boutique strategy consulting firm. Artemis Connection now helps leaders achieve their vision through growth plans, acquisitions, market sizing and go-to-market strategies. On the talent side, Artemis Connection is a learning lab for amazing people who want to work hard and have a life outside of work. Committed to human sustainability, Christy was the National Teacher of the Year for Junior Achievement. She holds a BA from Western, and an MBA from Stanford Graduate School of Business and a Master's in Education from Stanford's School of Education. Kia Davis, Principal, Artemis Connection Kia Davis is an strategist, author, researcher, and writer specialized in helping entrepreneurs reach their full potential, and developing the ecosystems needed to support them. Kia has worked closely with entrepreneurs, CEOs, investors, tech companies, government agencies, and NGOs around the world. At Artemis Connection, Kia has helped portfolio companies and tech companies perform go-to-market strategies, post-merger integrations, and growth strategies. Kia holds a BA in consumer psychology from Yale University and an international MBA from Insead. lashpoint 100: Radical Business Growth in 100 Days, is a step-by step manual for small business owners who want profitable growth, fast.
Employee Retention Tax Credit
There are many misconceptions around the ERTC program that may cause some businesses to misunderstand or not apply for this program even though they are eligible. While certain eligibility requirements do apply(such as not being able to include most owner wages), if you have more than 1 employee then we highly encourage you to consider the details Thomas will be sharing with you about how your business can receive up to $26,000 per employee in payroll reimbursements.
5 Questions to Unleash Your Company's Hidden Power
Tech executive Matt Hulett, responsible for the successful turnaround of multiple businesses, including Rosetta Stone, RealNetworks, and Expedia, shares the five key questions that can unlock your company’s true value, and successfully reposition it to achieve renewed growth and prosperity.
Investor Readiness Boot Camp
In this Bootcamp, presented by Paul Brassard of Volition, a 20+ year veteran of entrepreneurship with ~15 years of pitching and fundraising experience, you will learn from an Investor's perspective, what it takes to tick their boxes and truly understand what it means to be 'Investor-Ready
The Art and Science of Achieving Product Market Fit
The primary reason startups don’t succeed is because they fail to achieve product-market fit. In this talk, you’ll hear about the importance of riding technology or global macro trends to displace incumbents, the value of conducting customer discovery in a highly disciplined manner, and the key metrics to track to determine if you have achieved product-market fit. Shirish Nadkarni is a serial entrepreneur with proven success in creating multiple consumer businesses that have scaled to tens of millions of users worldwide. Shirish was the co-founder of Livemocha, the world’s largest language learning site with 15+ million registered members from over 200 countries. Livemocha was acquired by RosettaStone in 2013. Prior to Livemocha, Shirish was the founder of TeamOn Systems, a mobile wireless e-mail pioneer that was acquired by BlackBerry in 2002. The TeamOn technology served as the core foundation for Blackberry Internet E-mail which serviced over 50 million BlackBerry users. Shirish is the author of From Startup to Exit - An Insider's guide to launching and scaling your Tech business. Shirish received his MBA from Harvard Business School and a BSE in Electrical Engineering from the University of Michigan.
What You Don't Know About Selling Your Company Can Hurt You
What most entrepreneurs & investors think a buyer will buy and what actual buyers look for is often quite different. What metrics drive valuation? How important is growth? EBITDA? Revenue? Logo churn? Net revenue retention? Customer concentration? Knowing 1-2 years before you sell what they will pay for can help you get up to 25% more for your business. Strategic? Financial? Strategic with Private Equity Sponsor? What is the difference? Join Lowell Ricklefs (Traction Advising) as he shares what he has learned from thousands of conversations with b2b SaaS buyers.
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