nFluence empowers consumers to retake control of their digital presence. The nFluence mobile app enables consumers to create and share anonymous profiles of their purchase interests.
Our patent pending technology, the Brand Sorter, allows the consumer to like or dislike various brands from a series of options. The process is fun, quick, and easy. From there, conclusions are drawn from the data of over 50,000 consumers, which corresponds to the brands the individual has selected. A unique anonymous persona, or advertar™ is created which tells us about their interests and preferences without them having to provide personal information.
That sorting allows nFluence to send the user daily deals and other offers from a long list of merchants that will match their tastes. Purchases are tracked to improve the kinds of offers served up in the future, and users can also rate offers as they come along. At the same time, the process remains 100% under the consumer’s control.