Presentation Guidelines

AoA Invested in the Northwest

Tell Your Story Well

A successful pitch is like an engaging movie trailer – it should clearly convey the gist of your business and provoke investors to engage. Be interesting, tell a memorable story, and make heavy use of visuals. 10 – 15 slides are all that’s needed.

Purpose

Declare what your company does in a single sentence.

Problem

Describe your customer’s burning pain point.

Solution

Describe your product and explain why it makes the customer’s pain go away. Use examples.

Market Size

Use both tops-down and bottoms-up.Segment and identify your sweet spot.

Business Model

Explain how you make money.State your customer acquisition cost and lifetime value.

Go-to-Market

Describe your sales distribution model.

Traction

List current customers, partners and users, as well as your pipeline.

Competition

List your competitors and describe your economic moat.

Team

List your founders, key management and advisors.

Financials

Show your projections for revenue, profits and key operating metrics.Indicate when you expect to turn cash flow positive. Explain your underlying assumptions.

Offer

Describe prior funding, how much money you’re raising, your valuation expectations, use of proceeds, any future rounds of financing anticipated, as well as your exit strategy.