Tell Your Story Well
A successful pitch is like an engaging movie trailer – it should clearly convey the gist of your business and provoke investors to engage. Be interesting, tell a memorable story, and make heavy use of visuals. 10 – 15 slides are all that’s needed.
Purpose
Declare what your company does in a single sentence.
Problem
Describe your customer’s burning pain point.
Solution
Describe your product and explain why it makes the customer’s pain go away. Use examples.
Market Size
Use both tops-down and bottoms-up.Segment and identify your sweet spot.
Business Model
Explain how you make money.State your customer acquisition cost and lifetime value.
Go-to-Market
Describe your sales distribution model.
Traction
List current customers, partners and users, as well as your pipeline.
Competition
List your competitors and describe your economic moat.
Team
List your founders, key management and advisors.
Financials
Show your projections for revenue, profits and key operating metrics.Indicate when you expect to turn cash flow positive. Explain your underlying assumptions.
Offer
Describe prior funding, how much money you’re raising, your valuation expectations, use of proceeds, any future rounds of financing anticipated, as well as your exit strategy.
